Design for Extraordinary Events
Branding, campaign design, and experiential graphics for fundraising galas, cultural organizations, and live entertainment. Book a ConsultView Our WorkTrusted by mission-driven organizations, corporate teams, and leading arts institutions.
Fundraising Events & Galas
Event branding, invitation systems, donor materials, environmental graphics.
Institutional Campaigns
Brand systems, donor communications, annual reports, campaign materials.
Experiential Event Design
Large-format graphics, installations, stage visuals, venue signage.
Creative Partnerships
Ongoing design leadership for organizations with recurring campaigns.
A Chorus Line 50th Anniversary Celebration
Broadway Dallas 2026 Gala:
The Great Gatsby
Dallas Theater Center Centerstage Gala:
"Take A Bow"
Broadway Dallas Gala: Back to the Future
Hear Us Now Foundation: Front & Center
Broadway Dallas 2024 Gala: Tina the Musical
I’m Holly, Creative Director and Founder of Reed Creative Group.
For more than 20 years, I’ve helped organizations bring their biggest moments to life through thoughtful design and creative direction. Today our work focuses on developing visual campaigns and environments for major fundraising events, cultural institutions, and entertainment productions.
From gala campaigns and donor communications to large-scale event graphics, stage visuals, and promotional campaigns, I guide projects from early concept through final execution — working closely with clients, event planners, and production teams to ensure every piece works together seamlessly.
If you’re planning a signature fundraising event, launching a major entertainment production, or creating an experience that deserves to look as meaningful as it feels, Reed Creative Group brings the creative leadership and design expertise to make it happen.
What our clients are saying
Holly’s visual work is always fresh and clean, matching her marketing acumen and insight. We can always rely on her to turn out great work and to do it on time and budget. Be sure to take advantage of her web building abilities. This makes the entire process more fluid and rewarding as visual concepts become realities. It is no wonder she is the secret weapon behind many high profile Broadway marketing campaigns. It is also no wonder that she prepares so many promotional pitch books as well. We love working with her!
“Holly Reed has been creating KidLinks’ entire portfolio of Symphony of Chefs collateral for years now, from our charity gala’s save-the-date to our beautiful event-night program. She’s great at carrying the theme across the many creative pieces required of a dinner gala—including designing gorgeous invitations. Holly finds creative ways to problem-solve when we need to pivot on delivery method—whether we need digital, electronic attachments or print, she can create the piece we need! She’s so professional and client-focused, everyone on the KidLinks team just loves working with her.
Awesome talent! I always look forward to Holly’s creativity, timeliness, and professionalism. I’ve never gone wrong with Holly. Great product; great service! ♥️♥️♥️
“Working with Holly is a world class experience. There are few in the world that can match her passion and creativity.”